Wearing a club’s colours and logo is a demonstration of loyalty to a football community. Those who want to show real loyalty get a tattoo.
Identity in logos and club colours
![](/image/2015/8/12/21382504_ajax_our_religion.jpg%28%29%28448A318083FB2849547AD20D954BD378%29.jpg)
Club colours often emulate the city’s colours: red for Amsterdam, blue for the Gulf of Naples. And logos often refer to the city’s symbol or a local landmark, like the cannon in Arsenal’s emblem. Loyal fans, like Cardiff City’s supporters, resent the introduction of new logos. These innovations are part of the commercialisation that dominates today’s game. Real supporters are the fans, not the businessmen in their sky boxes.
119 keer bekeken