Jacob knew how to place his products on the market effectively. He exploited the latest inventions cleverly, by creating large composite woodcut prints for example. He also had an instinct for what different target groups wanted. To the crowds of pilgrims that wondered past his workshop to the Holy City chapel each day, he sold religious prints. Affluent burghers of Amsterdam favoured his paintings of the Virgin Mary and sweet angelic musicians. For his principal patrons, such as Pompeius Occo and Jan Gerritsz van Egmond he made wonderful, costly masterpieces, catering to their every wish.
Jacob van Oostsanen - Salesman
Within a short space of time, Jacob had built a reputation. To ensure that his works were valued even further, he began adding a signature. This guaranteed the quality of his work and distinguished it from those of other artists. Clever sales tactics such as these would have earned Jacob considerable respect these days as a highly successful marketing man.
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