When national teams play in European and World Cup competitions people turn out to support their country. Companies seize the opportunity to create even more products to sell: merchandising. Fans don clothes and face-paint in the national colours to show their patriotic fervour. Curiously, far more women support their national team than club teams.
Football is business
Commercials often portray footballers as heroes. If a hero endorses a product then it must be good, right? Church and government once worked closely together. These days a politician’s dream is to share in a popular footballer’s glory. Posing beside players is the perfect shot, especially after a victory. Football wins votes.