In 1983, copywriter Pieter Pot (b. 1947) drove his stylish Chrysler LeBaron to Istanbul to work for McCann-Erickson international advertising agency. That was where he met his wife Işık. In 1986, they set up their own advertising agency AYDA. When his staff tell him ‘Problem Yok’ then Pieter’s alarm bells start ringing. Usually they say there’s ‘no problem’ when there probably is one. Sometimes he misses the cosy Dutch atmosphere and Café Luxembourg on Spui.