In church, the front pews used to be reserved for the rich while the poor stood at the back. These days, class distinction plays no role in church. By contrast, in football stadiums the division is even greater. Watching a game from a sky box is a world away from watching in the stands.
Rank and station
At Ajax’s ArenA, companies fete their guests in private luxury sky boxes, where corporate guests get to pose with the players for a photo. Meanwhile, supporters are frisked and sniffed by dogs for fireworks as they enter the Vak 410 and F Side stands and rival fans are separated from Ajax supporters by fences.
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